Technology is great when it works the way you expect it to. As a crafter/artist, I’ve come to rely on technology mainly for imaging – taking digital photos, scanning precious ephemera, printing text and journaling – and for research and communication as well: tapping into vast resources online for trends, tips, and lots more images; drawing inspiration from fellow crafters and artists through their websites, and sharing my ideas and “evil experiments” with family, friends and like-minded individuals.

There’s another thing I’d like to master, though: how to use technology to boost my micro online business. Early this year I signed up for a basic (free!) shop at Artfire to sell my digital stuff. I was elated when I made my first sale ever, but I wasn’t able to leverage on that due to some really lame excuses. So now I’ve decided to get really serious with my online shop and am trying to learn about online business basics while continuing to make crafty/artsy stuff.

With this in mind, I subscribed last week to TechnoConvergingZone, a blog about “Business matters and financial views, tips and opinions mixed with eccentric flavors of articles around the globe.” At least that’s how owner MeanMissy – my college buddy – describes it.

For the most part, the blog delivers on its promises, from the numerous practical how-to’s on using tech for your biz (Your Website as a Doorstep in the World of Business – Yay! Just what I’m looking for!), down to the somewhat “eccentric flavors of articles” (Getting Rid of Bedbugs through the Herbal Way or a review of the Air Mattress. Hmm.).

Don’t laugh. I suspect that these seemingly irrelevant articles help pull in the traffic that helps pull in the dollars, and vice versa. As a matter of fact, in her post on TCZ’s first anniversary just last month, MeanMissy said that TCZ’s Google page rank went from 1/10 to 3/10 in a matter of months.

(For those of you who aren’t familiar with page rank, it’s how important a web page is in Google and how likely it is to show up at the top of the results page when you do a search. The higher the number, the better, and a rank of 3 is pretty decent: gazillions of websites and blogs don’t even have a page rank – like this one, boohoohoo! Not yet, at least. You’ll have to help me get there, hint, hint).

In short, it looks like TCZ practices what it preaches. If you can forgive the occasional off-topic post, TCZ is a good resource, and a blog to keep on your radar.

We are not amused.

Oh dear, I think I’ve a problem with FeedBurner. The last entry I posted didn’t end up in my mailbox, so I’m guessing those of you who subscribed haven’t received it either. Will go check it out and hope to fix it soon…